Haier Group Corporation
Address: No. 1 Haier Road, Laoshan District, Qingdao City, Shandong Province
Company website: https://www.haier.com/
Company Overview
Haier, founded in 1984, is the main brand of Haier Group's home appliances. For more than 30 years, Haier has always been at the forefront of technological revolution and development, driving the development trend of China's and even the world's home appliance industry. In the traditional industrial era, Haier created a product brand with excellent quality and service, becoming a leading brand of Chinese home appliances. With the implementation of Haier's global brand strategy, Haier's global large-scale home appliance brand retail sales have surged. In the Internet era, Haier has created a platform brand, transforming from a traditional home appliance company to an Internet company. Based on the promotion of the value of "people-oriented", through organizational structure changes such as "platform, small and micro", Haier has achieved a change from a zero-sum game to a community of shared interests with upstream and downstream. In the era of the Internet of Things, Haier has transformed from a traditional manufacturing company to a win-win Internet of Things community ecology, and was one of the first to establish an Internet of Things ecological brand in the world. Today, while satisfying the user experience and continuously interacting and iterating with users, Haier has built a win-win chain group ecology to achieve continuous value-added for stakeholders in the ecosystem. As a global ecological brand promoter, Haier's chain group ecology has evolved from providing users with competitive home appliances to providing users with complete sets of smart home appliances, and then to providing users with complete sets of smart home solutions, which will eventually provide users with a customized smart lifestyle. From the emergence of global platforms such as Haier U+, COSMOPlat, and Dashunguang, to the stunning "Life X.0" concept of full-scenario customization with user experience as the core, the rapid iteration and upgrading of ecological brands has opened a new chapter in Haier's history. Haier U+ smart life platform integrates an open ecosystem of global resources, including food ecology, clothing ecology, residential ecology, and interactive entertainment ecology. It brings users a smart home life experience in various smart home life scenarios and satisfies users' beautiful vision of an ideal home. COSMOPlat, Haier's manufacturing platform that integrates global technical resources, is a user-centered industrial Internet platform. Here users can participate in the entire product design process. Anyone can be a designer and inventor, and customize their own personalized and beautiful "Life X.0". Founded in 1984, Haier Group is a world-leading provider of solutions for a better life and digital transformation. Haier Group has always been user-centric and has established 10 R&D centers, 71 research institutes, 33 industrial parks, 133 manufacturing centers and 230,000 sales networks around the world. The group has 4 listed companies, 7 global high-end brands including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the smart home scene brand Sanyi Niao. It has built the world-leading industrial Internet platform COSMOPlat and the big health ecological brand Yingkang Yisheng. Its entrepreneurial acceleration platform Haichuanghui has incubated 7 unicorn companies, 102 gazelle companies and 120 specialized and new "little giants". As a representative of the real economy, Haier continues to focus on industry, layout the two major tracks of smart housing and industrial Internet, build high-end brands, scene brands and ecological brands, customize personalized smart life for global users with technological innovation, promote enterprises to achieve digital transformation, and promote high-quality and sustainable development of the economy and society.