Jiangsu Meicun Technology Holding Co., Ltd.
Address: 6F, Building 6, Digital Economy Industrial Park, Liangjiang New District, Chongqing
Company Overview
Jutu.com, a digital agricultural product origin service platform under Meicun Technology, is a leading enterprise in Chongqing's agricultural industrialization and a Sino-Singapore demonstration project. Jutu.com provides farmers with agricultural production services, agricultural product distribution services and digital services through its origin service network throughout the country, helping farmers to grow good products and sell them at good prices. Meicun is positioned as a rural land industry chain operator and is committed to making land create value sustainably! Meicun starts with rural land integration and soil management, organizes farmers to produce in a unified manner, provides farmers with services such as farming, planting, management and harvesting, helps farmers sell agricultural products quickly, creates an environmentally friendly industry, makes land create value sustainably, protects land resources, and ensures food security. After integrating land through transfer and trusteeship, Meicun improves and upgrades the land, and formulates effective land operation strategies to make land create value sustainably. The specific path is to develop origin partners in rural areas, organize farmers to produce according to the "five unified standards" after integrating the land, and establish origin warehouses in core production areas, and use factory-based methods to provide agricultural product grading, sorting, commercialization and branding services, and output goods that meet various channels in a stable and continuous manner. At present, Meicun's business is divided into two major sections: land integration and land operation. 1. Land integration: In the process of land integration, high-standard farmland is created through soil remediation, saline-alkali land improvement, desertification control, farmland infrastructure construction, etc., to improve agricultural production efficiency and reduce production costs. Through soil carbon fixation technology, the sustainable output capacity of land is further guaranteed. 2. Land operation: In the process of land operation, it is divided into two major links, one is production operation and the other is order operation. 2.1 Production: In the agricultural production link, it provides services such as seed selection and product determination, agricultural material procurement, and planting management, covering agricultural farming, management and harvesting, etc.; 2.2 Order: In the product sales link, it provides sorting, processing, commercialization, and branding services, and builds omni-channel capabilities such as bulk trade, order procurement, and brand retail. Since its establishment, Meicun has used self-developed digital technology to improve land, production, and order efficiency throughout the entire process of the rural land industry chain. Currently, it has integrated more than 365 million mu of land resources, with a cumulative trusteeship area of more than 12 million mu, developed more than 12,000 production partners, and served more than 2 million farmers; 10.8 million tons of agricultural carbon sink assets have been developed and are under development (including intermittent irrigation emission reduction for rice, livestock manure emission reduction, soil carbon sequestration and other methodologies); created an origin brand - Meicun Farm, covering geographical indication product areas such as Wuchang in Heilongjiang, Jingshan in Hubei, Chongming in Shanghai, Datong in Shanxi, and Shanglin in Guangxi, and entered channels such as Hema, Jingchao, Longfor, and Poly. So far, it has covered five major categories of agricultural products, with more than 4,500 cooperative channels and annual sales of more than 3 billion yuan; and obtained more than 5 rounds of equity investment from institutions including JD.com, Temasek, and Industrial Guidance Fund. At present, Meicun has become a leading rural land industry chain operator in China. In the future, it will expand its investment in soil management, saline-alkali land improvement, soil carbon sequestration, etc., while accelerating the construction of brand influence on the channel side, and further introduce advanced planting technology, preservation technology, digital technology, etc. from around the world, to build Meicun into a domestic and even internationally influential industry leader.